Fighting Okra Records, a new student-run record label at Delta State University, will officially launch on October 12, 2010 with a celebratory party in the State Room of the Nowell Student Union building on the campus of DSU. Fighting Okra Records, housed in the Delta Music Institute, is the combined outcome of students enrolled in the Record Label Operations course at the DMI.
The mission statement of the new label reads, “Fighting Okra Records is a student-run record label at Delta State University whose purpose is to provide a practical, real world music industry experience to the students. Our mission is to provide a variety of independent artists with professional quality music industry services in an effort to expose their name in recordings to the broadest possible audience.”
Students staffing the label are assigned responsibilities within divisions similar to real-world record companies, including A&R, publicity, promotions, sales/marketing, production, product development, and new media.
“The DMI is working to develop scenarios for students to apply what they are learning in the classroom,” says director Tricia Walker. “Having to handle the planning, development, and execution of an actual record release really accelerates that learning.”
The first release on the label will be a compilation CD with artists and songs chosen by the label staff from the ‘best of the best’ of DMI recordings completed over the past two years. The CD release is scheduled for late November.
To celebrate the label’s launch, the Fighting Okra Records staff will be hosting a fundraising party in the State Room on the campus of Delta State University on Tuesday, October 12, 2010, beginning at 7 pm. Scheduled musical acts for the party include Ol’ Skool Revue, DeltaRoX, and DJ Saxy. The Fighting Okra Records launch party is free and open to the public.
“This launch party will be a great way to let everyone know about the new record label on campus and what we plan to do at Fighting Okra Records. We are asking for the support of DSU students and the surrounding community in making this venture a success by purchasing the CD when it is released later this semester. We hope a large crowd will join the F.O.R. staff at our launch party. It will be a great opportunity to listen to some great music and support the cause,” said F.O.R. general manager, Lance Vaughn.